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February 20, 2012
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Americans Avoid Businesses With Bad Privacy Practices

Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according to a survey from the TRUSTe Privacy Index Series. Moreover, 95% of online adults say companies have a responsibility to ... Read the full article at MarketingProfs

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Five Things You Can Do While MarketingProfs Is Down from a DDos Attack

MarketingProfs.com is being hobbled today because of a “denial of service” attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has b...
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Marketing
 

US Companies Unprepared for Canada’s New Anti-Spam Act

In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, ...
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Marketing
 

The Problem With Personalized Search: SEO Ranking Reports Are Dead!

OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success--and three ways to reach online customers despite per...
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Marketing
 

Free On-Demand Seminar to Boost Your Email Marketing Know-How

Are you satisfied with your email strategy? Or would you like a better understanding of email programs and what happens when you send more email to your subscribers?  To help you boost your email marketing skills, we’re ...
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Tax Policy and Practice
 

Fixing Medicare’s Double-Counting Problem

Last week I argued that budgeting for Medicare’s hospital insurance program is flawed. Today, I offer two ways to fix it (and reject a third). Medicare Part A is one of several federal programs that control spending thro...
by Donald Marron
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