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February 20, 2012
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How We Should Think About Marketing. A New Model [Prezi]

To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have? Read the full article at MarketingProfs

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Marketing
 

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Marketing
 

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Tax Policy and Practice
 

Fixing Medicare’s Double-Counting Problem

Last week I argued that budgeting for Medicare’s hospital insurance program is flawed. Today, I offer two ways to fix it (and reject a third). Medicare Part A is one of several federal programs that control spending thro...
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