MarketingProfs.com is being hobbled today because of a “denial of service” attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has b...
In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, ...
OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success--and three ways to reach online customers despite per...
Are you satisfied with your email strategy? Or would you like a better understanding of email programs and what happens when you send more email to your subscribers?
To help you boost your email marketing skills, we’re ...
Last week I argued that budgeting for Medicare’s hospital insurance program is flawed. Today, I offer two ways to fix it (and reject a third). Medicare Part A is one of several federal programs that control spending thro...