In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year’s resolutions crowd the gym in January—and often vanish by February. “He said that many people have noble intentions an…

Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand–and which ones act as repellants. Read the full article at MarketingProfs

A guest post by Mimi Sells of Oshman Family JCC.
A funny thing happened on the way to evaluating our nonprofit agency’s social media results. We discovered a Mars/Venus connection.

Want to know where the boys are online? They are hanging out on Foursquare and other geo-location sites, outnumbering women by a 2:1 ratio. Meanwhile, on [...]

Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results, acco…

In the push to optimize your Web presence for local search, it’s important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your business listing.
“Think of your anchor identity as…

Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to…

A guest post by Mark Friedman of SoundBite Communications.
The discussion about text messaging’s viability has intensified. Some folks believe data plans are threatening to kill text messaging across the industry. People say text messaging is expensive on a per-megabyte basis and that alternative data services—such as Facebook Messenger, GroupMe, Google Voice, and now iMessage—are providing [...]

Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they als…

Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we’ve compiled a list of powerful and, in some cases, lesser-known “oldies but goodies.”
Tak…

Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB marketers sense they have too much to lose. But there’s much to gain, too. Read …