We’ve shared how-to’s about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network.
Here’s an abridged version of MomAdvice’s tips on be…

“If you believe business is built on relationships, make building them your business,” says Scott Stratten in his best-selling book, UnMarketing: Stop Marketing. Start Engaging.
In our digital age, your clients and potential customers are talking, sharing, advising, and even gossiping on social networks. So, how do you join in meaningful conversations with your audience? [...]

Despite their critical contribution to a business, sales reps can often get in their own way. Here are three of the biggest ways sales reps kill leads–and three solutions that’ll help turn prospects into customers. Read the full article at MarketingP…

Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recomme…

A guest blog post by Jason Ferrara of Ifbyphone.
Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how to cook and clean, and offering parenting advice, my mom has been a constant source [...]

These days, B2B sales teams are carrying their product demos, order forms, cool presentations—you name it—with them in handy tablet form. And the tablet of choice is often the iPad.
Dealmaker 365 blogger Donal Daly has been …

A guest blog post by Jens Lundgaard of Brandworkz.
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and marketing directors, as well as many branding and marketing agencies.
Silicon Valley is incredibly dynamic and forward-thinking when it comes to software and technology across every industry sector. One of our [...]

Case studies are meant to satisfy every professional’s voyeuristic impulse–each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? Read the full article at Marketing…

If you’ve ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses. Read the full article at MarketingProfs

Advertisers are warming to Facebook’s new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to “social ads” has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin …