In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this unconventional sidearm with Paul, I realized that there were at [...]

If you went to your CMO and said, “I want to allocate time to a website that is primarily used by furniture restoration geeks and women designing their dream wedding,” what kind of response would you expect?
Now, if you went to that same CMO and said, “I want to investigate a new social platform that’s [...]

In the early ’90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek’s Paul Barrett told us in this week’s episode of Marke…

A guest blog post by Ted Nelson of Mechanica.
It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles of technology and consumer disruption, either an incredibly exciting endeavor [...]

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty in an article a…

To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have? Read the full article at Market…

Thought leadership–if done correctly–can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to excel in thought leadership. Read the full article at MarketingProfs

A guest blog post by Amanda DiSilvestro of Business.com.
As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great time for your company to get started. [...]

Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according to a survey from the TRUSTe Privacy Index Series. Moreover, 9…

Presenter: Adele RevellaDiscover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process. Read the full article at MarketingProfs