Years ago, the political philosopher Leo Strauss wrote an essay titled “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to speak could only be spoken surreptitiously or “by means of brief indication.”
Of course, one [...]

Telling ordinary, made-up stories isn’t what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience understand your product, service, or business. So,…

A guest blog post by Geoff Livingston and Gini Dietrich.
A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media. Fascinated with the latest tool, marketing rounds (what we like to call your team) forget to select media and methods to achieve an objective.
Measurable objectives, however, often [...]

A guest blog post by Geoff Livingston and Gini Dietrich.
A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media.
Fascinated with the latest tool, marketing rounds (what we like to call your team) forget to select media and methods to achieve an objective.
Measurable objectives, however, often require [...]

In this week’s episode of Marketing Smarts, author Bob Burg explains why giving–consistently providing value to others–is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.

Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips that helped make their site a huge Internet smash. Read the full articl…

Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they’re just right. After all, a single word can make the difference between a subscriber’s indifference a…

Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study …

A guest blog post by Maranda Gibson of AccuConference.
Former St. Louis Cardinals powerhouse first baseman Albert Pujols traded the Midwest for the West Coast when he accepted a record-breaking deal from the Los Angeles Angels of Anaheim.
His start for the Angels was highly anticipated, so many people were shocked that Pujols had done more striking [...]

Many brands recognize the potential of Facebook’s Timeline, but they don’t really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand’s Timeline to drive better marketing performance. Read the full article…