When you introduce a new smartphone app, you’re asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best customers? With great design, of course—and it doesn’t hurt if …

Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effecti…

When you’re thrilled with the results your SEO program generates, you might not ask many questions about how it’s done—and let potentially problematic practices go undetected until it’s too late. “Companies may not realize [when] employee…

Companies need up-to-date marketing capabilities to execute strategies that address today’s changing environments and evolving customer needs. Learn how to shift your firm’s capabilities, and give your strategies a fighting chance. Read the full artic…

The CBS reality show “Undercover Boss” has captured the country’s attention. In every episode, the featured CEO of the week comes down from on high to anonymously work among his company’s frontline employees. In the trenches of the company, the CEO discovers the challenges that go along with doing the company’s work and also witnesses [...]

With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment.
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In just 10 minutes, you’ll learn how to effectively nurture your leads via email without breaking the bank. Read the full article at MarketingProfs

A guest post by Maribeth Ross of NetProspex.
For St. Patrick’s Day, let’s talk about the only pot of gold more coveted (at least by B2B marketers) than the leprechaun’s at the end of the rainbow: qualified B2B leads. For B2B marketers, this lead-gen pot of gold can seem impossible to find. 
Here are three suggestions to [...]

These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the ‘net from wherever they may b…

We’ve seen too many high-profile calamities of websites going down in a major way. It’s painful to watch, and it must be painful to experience. Though online disasters can happen to anyone, you can take steps to avoid them. Read the full article at Ma…